A bi-weekly recurring column in the
The Conversations Behind the Numbers™
Exploring the hidden structures shaping pricing, profitability, business performance, and financial leadership. As a regular contributor to The Insightful Accountant, I write about the deeper conversations influencing business performance—from pricing and profitability to operational complexity, financial visibility, and leadership.
What Financial Statements Can’t Tell You
Financial statements can tell you what happened in your business—but they can’t always tell you why. In this article, Linda Hunt explores what the numbers leave out and why understanding the conversations, assumptions, and decisions behind the financials is essential to seeing what’s really happening inside your business. Discover why financial clarity requires looking beyond the numbers to understand the business those numbers are describing.
The Capacity Trap
We’re slammed. We can’t take another client.” It’s one of the most common things I hear from business owners. But what if the real issue isn’t a lack of capacity—it’s the conditions inside the business that have quietly been consuming it? In this edition of The Conversations Behind the Numbers™, I explore why capacity is often a symptom, not the problem.
Pricing Isn’t Math
Many business owners believe they have a pricing problem. More often, pricing is simply where a deeper profitability problem becomes visible.
Stop Underpricing Advisory: How CPA Firms Can Price, Package, and Protect Their Value
You might think advisory is underpriced because firms aren’t charging enough—but the deeper issue is usually how the...
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Stop Underpricing Advisory: How CPA Firms Can Price, Package, and Protect Their Value
You might think advisory is underpriced because firms aren’t charging enough—but the deeper issue is usually how the work is structured, positioned, and delivered. This article explores why pricing advisory well requires more than raising rates; it means clarifying...
Recent Columns
What Financial Statements Can’t Tell You
Financial statements can tell you what happened in your business—but they can’t always tell you why. In this article, Linda Hunt explores what the numbers leave out and why understanding the conversations, assumptions, and decisions behind the financials is essential to seeing what’s really happening inside your business. Discover why financial clarity requires looking beyond the numbers to understand the business those numbers are describing.
The Capacity Trap
We’re slammed. We can’t take another client.” It’s one of the most common things I hear from business owners. But what if the real issue isn’t a lack of capacity—it’s the conditions inside the business that have quietly been consuming it? In this edition of The Conversations Behind the Numbers™, I explore why capacity is often a symptom, not the problem.
Pricing Isn’t Math
Many business owners believe they have a pricing problem. More often, pricing is simply where a deeper profitability problem becomes visible.
