Tag Archives: Marketing

Bookkeepers: How Would You Rate Your Marketing Skills?

Posted on February 3, 2012 by Linda Hunt

On a scale of 1-10, 10 being excellent, how would you rate your marketing skills? Don’t worry if you don’t even want to share your answer; most bookkeepers are in exactly the same place. The problem is if you’re not … Continue reading →

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Freelance Bookkeepers – Paint a Picture for Your Prospective Clients

Posted on November 29, 2011 by Linda Hunt

Many times when we talk about bookkeeping to our prospective clients they just don’t get the big picture. Their understanding of bookkeeping is that it’s comprised of task-oriented things like writing checks. Yes, that’s part of what you do.  However, … Continue reading →

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Bookkeepers – What Should You Do When the Prospective Client Says “No”?

Posted on November 15, 2011 by Linda Hunt

You’ve put yourself out there and have attended some great networking events to get the exposure your freelance bookkeeping business needs in order to grow.  Congratulations! Not only that, you’ve also done the right follow up. And, finally, you’ve gotten … Continue reading →

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7 Marketing Secrets for Savvy Freelance Bookkeepers

Posted on October 4, 2011 by Linda Hunt

Successfully marketing yourself as a freelance bookkeeper is all about giving your clients what they want and need. However, many freelance bookkeepers make the mistake of solely focusing on themselves and talking about their business. However, what really catches your … Continue reading →

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How Important Is It for Bookkeepers to Diversify Their Client Base?

Posted on September 6, 2011 by Linda Hunt

Recently, I’ve been noticing that businesses are looking for solutions that are tailored specifically to their needs. They want to make sure what they’re buying is going to work for them. Savvy freelance bookkeepers can take advantage of this by … Continue reading →

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Freelance Bookkeepers – Discover the Secret to Marketing and Selling without the Slime

Posted on July 12, 2011 by Linda Hunt

I tell bookkeepers I coach all the time that your primary job isn’t doing bookkeeping, it’s MARKETING. Well, that’s not the whole story. You also need to spend a fair amount of time closing…or selling. Marketing and Selling go hand … Continue reading →

Posted in Bookkeeper Tips, Client Relationships, Communicating with Clients, Marketing, Mindset, Newsletters Archives, Qualifying a Prospect, Value of Bookkeeping Services | Tagged , , , | Leave a comment

A Key Phrase Every Freelance Accounting Professional Should Use When Marketing Your Business

Posted on March 24, 2011 by Linda Hunt

One of the hardest things for those in the freelance accounting business to do is to market yourself. Don’t you just hate to ask for the money? Depending on the numbers you see in the clients account, have you ever … Continue reading →

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How to Find Extra Hours for Marketing Your Business Every Day

Posted on February 3, 2011 by Linda Hunt

When freelance bookkeepers ask me how much time they should spend on marketing, I tell them “anywhere from two to four hours per day, especially if you’re new in business or whenever you need a boost of new clients”. You … Continue reading →

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How Busy Bookkeepers Can Make Marketing Goals Work for You

Posted on February 1, 2011 by Linda Hunt

It’s so easy for bookkeepers to get caught up in the day-to-day work, and before you know it, the year’s gone and your business isn’t anywhere close to what you visualized.  Rather than always being reactive and leaving the success … Continue reading →

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Bookkeepers: How and Where to Find Your Ideal Client

Posted on November 2, 2010 by Linda Hunt

When you own a small freelance bookkeeping business, you have to have clients who want your services. But if you’re trying to market to everyone, you’re just making your job harder. The key to successful marketing is being very clear … Continue reading →

Posted in Bi-Weekly Bookkeeper's Tip, Blog Post, Marketing, Qualifying a Prospect | Tagged , , , | 2 Comments