Attention: Freelance Bookkeepers and Accountants

SUMSOLUTION’S

How to be a Marketing PRO –
When You’re Really a Bookkeeper

“Market Yourself Like a PRO – So You Can Attract Your Ideal Clients and Make the Money You Deserve!”

Dear Fellow Bookkeeper,

MARKETING – does that word instantly raise your blood pressure? Most freelance bookkeepers I know would rather be doing something else…anything else!

But marketing is the lifeblood of your business. Without it, there are no clients – without clients there is no cash – without cash there is no business. Which is the reason why I keep getting asked by bookkeepers and accountants to share my very best marketing strategies!

You want to know the answers to questions like…

• How do I find quality clients who are serious about their bookkeeping?
• Social networking is all the rage.  Should I be using social networking to get clients?
• How do I get prospective clients to call me?
• What marketing materials do I need, beyond a business card?

I didn’t start out as a marketing expert. Actually, when I first started my practice, I was naive enough to think I didn’t have to do any marketing.

Then later, when I found myself with too much time and not enough cash coming in, I would start marketing through a variety of activities, and get new business. But then I would stop marketing because I was too busy for anymore new clients.

This feast or famine approach was exhausting and not very effective. I felt like I was treading water instead of moving my business forward.

I knew there had to be a better way…

With the help of a trusted mentor I figured out what was working and what wasn’t. By implementing a few key marketing strategies I regained my sanity, started working with clients I loved, evened out my work flow and started making a LOT more money each year thereafter.

(In fact, I was able to increase my annual revenue from $60k to over the half million mark – in less than 4 years!)

As a business coach & bookkeeping expert I’ve shared my favorite marketing strategies with my coaching clients and watch them have the same success I experienced.

You can be a marketing PRO too when you learn how to…

• Target your marketing efforts – if not you’re just wasting your time and energy on the WRONG kind of clients.

• Get savvy and strategic with your marketing – by knowing which marketing tools and strategies work ahead of time you’ll save yourself a bundle!

• Streamline your marketing – get your marketing on autopilot so you can focus on bookkeeping!

I decided the best way to share these strategies with you so you can streamline your marketing – and get fantastic and consistent results – was through a comprehensive self-study program specifically designed for freelance bookkeepers and accounting professionals.

Take a look at the detailed curriculum for each of the courses:

Course 1 – Target Your Marketing Efforts

• Attract more business by targeting your services and identifying your ideal client. You can’t be everything to everyone, when you try your marketing is confusing and not effective. Learn who you should be focusing your marketing efforts on.
• Convey your marketing message so your client sees them self working with you. Learn how to communicate your real value so the benefits of your services are crystal clear.
• Discover which marketing materials are essential and what they must include. You’ll love the tips on how to create your own website, biz cards, brochure/leave behind and even a case study formula.

 

Course 2 – Get Savvy and Strategic with Your Marketing

• Identify your power partners. Figure out who are the folks who swim with the fish you are trying to reach.
• Tips on how to find (and meet) your ideal client and power partners. This class includes inexpensive techniques that don’t break the bank!
• Discover how to formulate your very own marketing pie. You’ll figure out where you should be focusing your marketing efforts and how to make them effective to your audience. And maybe more importantly what’s a big waste of time.

 

Course 3 – Streamline Your Marketing

• Learn how to track and measure your marketing results. You must stay on top of your marketing results so you can repeat what works and stop doing what doesn’t.
• Get tips on how to create systems for consistent marketing. You and your team will know WHAT to do and WHEN to do it.
• Discover my favorite lead generating strategies that keep your pipeline full. These strategies are PAINLESS and they’ll keep a steady stream of work coming your way.

 

Course 4 – Answers to Your Biggest Marketing Questions

Listen in to this interactive session as I problem solve some of the biggest marketing challenges bookkeepers face. We’ll go over marketing areas that you might be struggling with and you’ll walk away with specific solutions you can implement right away! You’ll benefit by hearing what others in your field are doing with their marketing and how to work through even the most challenging marketing problems!

This self-study program is easy-to-use and easy-to-implement.
When you sign-up you’ll get access to a private “classroom” page online where you’ll find:

• 4 Audios and Transcripts of each class so you can listen and learn at your convenience. (I personally love transcripts – it makes it easy to highlight the suggestions that you want to implement.)
• 1 83-Page Workbook that walks you through each of the course and shows you step-by-step how to customize them to work for you and your business.

Plus BONUS Material that Will Save You Hours of Work

You’ll find even more tools in our private online classroom – designed to kick start your marketing efforts and keep it running smoothly so you avoid the feast or famine cycle and enjoy a steady stream of clients.

• A month-by-month marketing calendar – Stay on top of your marketing with this powerful planning tool.
• Templates, sample letters and checklists – Save hours by using these templates – just plug in the details and you’re done! With these detailed checklists you’ll never miss a beat as you implement powerful marketing strategies in your business.

It’s Much Easier than You Think to be a Marketing PRO

I know marketing may not be your favorite thing. But in this self-study program you’ll learn techniques that will make marketing easy and something you enjoy – really! Before you know it, colleagues will be asking you for marketing tips!

You don’t want to miss your opportunity to become a marketing PRO! Sign-up today and say goodbye to the feast or famine cycle.

By signing-up for this comprehensive self-study program you’re taking the first step in creating a profitable business that gives you the freedom to have a life!

I look forward to helping you get your marketing strategies in place so you can attract your ideal clients and make the money you deserve!

To your financial success,

Linda Hunt
Business Coach & Bookkeeping Expert
Helping Freelance Bookkeepers Become Profitable