Category Archives: Newsletters Archives

Freelance Bookkeepers – Discover the Secret to Marketing and Selling without the Slime

Posted on July 12, 2011 by Linda Hunt

I tell bookkeepers I coach all the time that your primary job isn’t doing bookkeeping, it’s MARKETING. Well, that’s not the whole story. You also need to spend a fair amount of time closing…or selling. Marketing and Selling go hand … Continue reading →

Posted in Bookkeeper Tips, Client Relationships, Communicating with Clients, Marketing, Mindset, Newsletters Archives, Qualifying a Prospect, Value of Bookkeeping Services | Tagged , , , | Leave a comment

5 Simple Secrets to Signing New Clients

Posted on November 4, 2009 by Linda Hunt

When I first started my business I had no plan. What I did have was what Michael Gerber, author of “The E-Myth Revisited” called an entrepreneurial seizure – I flat out quit my corporate job! I had zero clients and … Continue reading →

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Why Business Owners Don’t Like to Pay for Bookkeeping

Posted on October 20, 2009 by Linda Hunt

Prefer to listen to the audio version of this week’s article? Turn your speakers up and click play (If you don’t see the audio play/pause/stop button, Click here to download..) I never liked selling and I still don’t. Yet I … Continue reading →

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Why Following a Process Increases Your Bottom Line

Posted on October 6, 2009 by Linda Hunt

  As freelance accountants and bookkeepers we are consumed with the details involved in keeping our client’s books and records accurate and up-to-date. Many a day we find ourselves consumed with responding to requests from our clients and not doing … Continue reading →

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Unlocking the Hidden Profitability in Your Business

Posted on September 22, 2009 by Linda Hunt

Many freelance bookkeepers find that in order to increase their profitability they either have to raise rates with their existing clients or seek out new business. They then feel pressure because they have no idea how they are going to … Continue reading →

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What Marketing Phase Are You In?

Posted on May 14, 2009 by Linda Hunt

When I first started my business, I was naïve enough to think I did not have to do any marketing or what I refer to as my minimal marketing phase. Continue reading →

Posted in Marketing, Newsletters Archives, Systems | Tagged , | 1 Comment

Tips for Developing Budgets

Posted on May 14, 2009 by Linda Hunt

 Everybody knows what budgeting is – you just figure out where you are going to spend the money you earn, and that’s all there is to it – right?  Well yes and no.  Yes, going through the budget process does … Continue reading →

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Show Them The Value

Posted on May 14, 2009 by Linda Hunt

Client focus on value, we focus on price. Clients want a price they can justify and it is our job (besides providing the bookkeeping services) to EDUCATE them on the VALUE of the results your service delivers. Continue reading →

Posted in Communicating with Clients, Mindset, Newsletters Archives, Pricing Services, Value of Bookkeeping Services | Tagged | Leave a comment

My Secret Goal Setting Formula

Posted on April 27, 2009 by Linda Hunt

However, goal setting itself isn’t enough. Goal setting is just the first step to achievement but you also need to have a goal setting strategy to help you accomplish the goal you have set. Without a goal setting strategy, or … Continue reading →

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Maximizing Your Most Precious Resource

Posted on April 25, 2009 by Linda Hunt

This month, I have been really frustrated – there just does not seem to be enough time in the day to get everything that I need to done.  I was becoming irritable and burnt.  Then it hit me!  I was … Continue reading →

Posted in Mindset, Newsletters Archives, Systems | Tagged , | 2 Comments