Why It’s Important to Know Who Your Ideal Client Is

The first step to identifying your ideal client is to become crystal clear about whom it is, you are meant to serve.  When I first started my freelance practice, one of our services was after-the-fact bookkeeping.  I offered this service because I knew I and my staff were more than capable of providing this service.  But just because we were more than capable does not mean we should have been providing it. 

You see,  for my company, this service was a problem every way you looked at it – from clients not paying on time to not paying at all; work being submitted late, work not being submitted at all; clients not responding to our questions – you name it, it happened.  I was unhappy, my staff was unhappy and most importantly the write-up clients were not happy.  The point is just because you have the skill to provide a certain type of service does not necessarily mean you should offer that service.

Once I became clear that we should not be offering this service and who my ideal client was, I was able to communicate that in my marketing materials, 30-second speeches at networking events, and, on my website.  My ideal clients were able to see and identify themselves in my marketing message and how we could help them. In essence, we became magnetic. 

Want to know more?  Click here to learn more about my 8-step easy-to-use and easy-to-implement process on How to Qualify a Prospect & Work With Clients You Love!