The Dentist in Sheep’s Clothing – Grandma what Big Eyes You Have? (Part II)

Remember the Dentist in Sheep’s Clothing from my earlier blog post? Nice guy – personable, successful, busy, – knows his stuff.  He tells you that you need $16,000 worth of dental work and then he rattles off all the things that are going to be included in the $16,000.  He doesn’t provide you with a written document, nor does he tell you of all the things which is the most important and which can wait.  You cringe because, according to him you need the work and you know that you don’t have $16,000 lying around, let alone lying around for dental work.  He says, not to worry he can get you a payment plan.  He then scurries you off to meet with the person at the desk who then has you fill out an application for the dollars.  The receptionist schedules your next appointment and you are out the door.  What just happened here, you ask!

Before you knew it you were basically railroaded into signing up for services that you don’t understand and now are responsible for not only paying back at a 24% interest rate.  Guess what? The Dentist received his money and his sales goal for the month, he doesn’t care if you pay the finance company or not. 

 

These events that I experienced of course piqued my curiosity and I asked the dentist how he arrives at the “dental plan fee”.  He was quite honest with me (once he knew I wasn’t going to sign up for any of his services) and said he picks a number based on how close or far he is from his target for the month.

 

Some may regard his tactic as bold and aggressive.  In my opinion they are unethical and out of integrity.  The dentist’s main concern is how much revenue he can earn from each mouth walking through the door.  He is not caring for the person. 

 

The other thing that was obvious about the culture of the office is that each and every staff person who worked there felt the pressure of having to bring in revenue.  He made sure that the hygienist scheduled the next cleaning appointment.  At the desk, the receptionist not only made sure I had another appointment they wanted to know if I wanted to purchase any products. 

 

Don’t get me wrong, I think everyone deserves to earn a good living but you don’t have to use pressure and scare tactics to make money.

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